SMART Targets

Introduction
*I will focus on how companies target and define their target audiences

Primary Research
*I will investigate what aspects of an advert appeals to each specific audience

Secondary research
*I will find how to define the target audeince focusing on NRS, family life cycle etc

This needs to be in by the 8th December 2011

Case Study: Researching Mobile Phone Technologies

Case Study: Researching Mobile Phone Technologies

Approach to questions:

·         A short definition of each

·         Consider the history (How far the product has come)

·         All key concepts to be spelt/ used correctly

Wikipedia

·         Useful for definitions

·         Constantly updated information

·         Starts with specific facts

·         Ends with general information

Company websites

·         Vodaphone and O2 are the biggest local phone services

·         Simple to remember websites: www.-------.com

·         These websites have similar layouts: Displaying deals and offers to persuade the visitor to sign up. Additional information is then displayed in subtitled sections and headings

·         Use persuasive words and elements, such as Vodaphone operates to ’27 countries, across five continents’

·         Phone companies are independent. O2 starting as part of BT, a privatised company

Ofcom

·         Contains information on regulations of telecommunications etc

·         It is now know as the Uk’s ‘super regulator’ as it looks after media and telephone services

·         Company websites will always promote their new services/ offers

Reviewing your work

·         Stopping your research at regular intervals helps to review what you have just written while it is still fresh in your mind

Observations from the Media in 2005

·         ‘Texting’ is most popular for teens

·         It sets up connectivity to Africa for small businesses

·         A new argument occurred when the question of a ‘digital divide’ between the rich and poor was raised, but a wireless mobile structure is cheap and means all area, no matter your income can access a mobile phone network

·          In rural areas, mobile phone growth in larger than in cities due to the need to be connected, rather than a luxury possession as it is to us

·         After the ‘teen’s texting’ report, more luxuries were added to a mobile phone, such as picture messaging, music and internet.

·          Among teens who text, boys outnumber girls 3:1 –This can challenge stereotyping (Girls text more than boys)

·         After texting, taking photographs is most popular, but not picture messaging